For scammers, there’s a lot to like about social media. It’s a low-cost way to reach billions of people from anywhere in the world. It’s easy to manufacture a fake persona, or scammers can hack into an existing profile to get “friends” to con. There’s the ability to fine-tune their approach by studying the personal details people share on social media.
In fact, scammers could easily use the tools available to advertisers on social media platforms to systematically target people with bogus ads based on personal details such as their age, interests, or past purchases.
One way to help you and your family stay safe on social media is to limit who can see your posts and information on each platform. All platforms collect information about you from your activities on social media, but you can easily visit their privacy settings to set some restrictions.